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What's dynamic pricing? An operations management scholar explains

  • Written by Ovunc Yilmaz, Assistant Professor of Operations, University of Colorado Boulder
What's dynamic pricing? An operations management scholar explainsTicket prices for a coveted show can spike.gilaxia/E+ via Getty Images

Whether you’re booking a plane ticket at the last minute or looking to go to a lackluster preseason football game, you might encounter what’s known as dynamic pricing.

Using this strategy, companies adjust what they are charging in response to demand. They can cut or...

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