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Donors give more when asked to help people get back on their feet instead of meeting immediate needs – new research

  • Written by Jonathan Hasford, Douglas and Brenda Horne Professor of Business, University of Tennessee
Donors give more when asked to help people get back on their feet instead of meeting immediate needs – new researchAs the saying goes, it's better to teach someone to fish than to give them a fish.Dimensions/E+ via Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

Charities that provide social services such as medical care or after-school programs should consider emphasizing how their efforts can help their clients...

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