Asian Spectator

Men's Weekly

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'Checkout charity' can increase a shopper's anxiety, especially when asks are automated

  • Written by Na Young Lee, Assistant Professor of Marketing, University of Dayton
'Checkout charity' can increase a shopper's anxiety, especially when asks are automatedMany trips to the supermarket include a small donation.Erik Isakson/Tetra Images via Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

Asking customers to support a cause when they pay for stuff can heighten their anxiety. Contrary to the common belief that shoppers feel good about making donations at...

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  1. Quiet quitting and the great resignation have a common cause – dissatisfied workers feel they can't speak up in the workplace
  2. Body piercings may be artistic, but they bring risks of infection, allergic reactions, scarring and urine leakage
  3. Young immigrants are looking to social media to engage in politics and elections – even if they are not eligible to vote
  4. Good faith and the honor of partisan election officials used to be enough to ensure trust in voting results – but not anymore
  5. Genetically engineered bacteria make living materials for self-repairing walls and cleaning up pollution
  6. Who invented music? The search for stone flutes, clay whistles and the dawn of song
  7. The 5,000-year history of writer's block
  8. Headcovers have always been political in Iran – for women on all sides
  9. How to steer money for drinking water and sewer upgrades to the communities that need it most
  10. Nobel-winning quantum weirdness undergirds an emerging high-tech industry, promising better ways of encrypting communications and imaging your body

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