Ye and Adidas break up: Why brand marriages sometimes go bad
- Written by Pankhuri Malhotra, Assistant Professor of Marketing, University of Oklahoma
Ye, formerly Kanye West, lost some of his corporate partners after expressing antisemitic remarks. AP Photo/Evan VucciBrand partnerships between seemingly disparate companies or organizations are all around us.
Clothing retailer H&M partnered with animal rights group PETA in 2021 to launch a vegan fashion collection. FIFA, soccer’s world...
