Asian Spectator


The Times

.

The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment

  • Written by Jacqueline Rifkin, Assistant Professor of Marketing, Cornell University
The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainmentWhat makes improvised stage patter more appealing than a canned script?FangXiaNuo/E+ via Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

Audiences love to see athletes and entertainers behaving spontaneously, according to our recent research, because ad-libbed lines, spectacular catches, improvised set...

More Articles ...

  1. Moldova is trying to join the EU, but it will have a hard time breaking away from Russia's orbit
  2. Work requirements don't work for domestic violence survivors – but Michigan data shows they rarely get waivers they should receive for cash assistance
  3. How do credit scores work? 2 finance professors explain how lenders choose who gets loans and at what interest rate
  4. How teachers can stay true to history without breaking new laws that restrict what they can teach about racism
  5. New anti-transgender laws will hurt Indigenous peoples’ rights and religious expression
  6. Governments and environmental groups are turning to international courts to address the impacts of climate change — podcast
  7. I study migrants traveling through Mexico to the US, and saw how they follow news of dangers – but are not deterred
  8. Getting Social Security on a more stable path is hard but essential – 2 experts suggest a way forward
  9. Invasive lionfish have spread south from the Caribbean to Brazil, threatening ecosystems and livelihoods
  10. War in Ukraine might give the Chinese yuan the boost it needs to become a major global currency -- and be a serious contender against the US dollar

Magazine

Corporate Secretarial Services in Singapore: Annual Compliance, Key Filings, and Common Mistake

Annual compliance in Singapore should not be treated as a once-a-year administrative event. It is an ongoing governance system that depends on accurate records, timely filings, disciplined approvals...

Why Early Protection of Intellectual Assets is Critical

For many businesses, intellectual assets are among the most valuable things they own, yet they're often the last to receive formal legal protection. A brand name or a proprietary process can represe...

Konservasi gaya lama tak efektif: Pemulihan Aceh perlu warga dengan ekonomi yang merawat hutan

shutterstock(Manthofana/Shutterstock)● Peminggiran warga dari konservasi hutan Lingga Isaq menjadi salah satu faktor yang memperparah dampak bencana.● Pertanian monokultur dan tambang emas...

hacklink hack forum hacklink film izle hacklink z-libraryGrandpashabetgrandpashabetDeneme bonusu veren siteler 2026Deneme bonusu veren siteler 2026Grandpashabetmarsbahis giriş爱思助手下载aresbettelegram下载jojobet girişgrandpashabetgrandpashabet twiter xbetparktelegram webroyalbet girişcasibomjojobetdeneme bonususlot sitelerideneme bonusujojobetjojobetjojobetjojobetcasibom