Asian Spectator

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Super Bowl car ads sell Americans the idea that new tech will protect them

  • Written by Matthew Jordan, Associate Professor of Media Studies, Penn State
Super Bowl car ads sell Americans the idea that new tech will protect themAt the dawn of the car era, carmakers needed to allay fears that pedestrian lives were at risk.Library of Congress

Super Bowl ads tend to kick off trends, and it looks like the automotive industry will ramp up its pitch for electric vehicles after giving them center stage. Even Tesla, which has never run a Super Bowl ad, managed to sneak its Model...

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