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Integrity, innovation and risk-taking is a rare combination in CEOs, new research suggests

  • Written by Prachi Gala, Assistant Professor of Marketing, Kennesaw State University
Integrity, innovation and risk-taking is a rare combination in CEOs, new research suggestsA CEO's word choices can help with figuring out their level of integrity.Martin Barraud

The Research Brief is a short take about interesting academic work.

The big idea

Corporate chief executive officers who have a high degree of integrity – that is, a commitment to act by a morally justified set of principles and values – tend to be less...

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