Dog owners take more risks, cat owners are more cautious – new research examines how people conform to their pets' stereotypical traits
- Written by Lei Jia, Assistant Professor of Marketing, Kent State University
Dogs are seen as more likely to leap without looking – possibly a trait shared with their owners.
Artur Debat/Moment via Getty ImagesThe Research Brief is a short take about interesting academic work.
The big idea
Dog owners tend to take bigger risks and respond more to reward-oriented advertisements. Cat owners, on the other hand, are...
