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E-cigarette maker Juul settled a lawsuit over its practice of targeting teens through social media, parties and models – here’s why the company is paying $438.5 million to dozens of states

  • Written by Jon-Patrick Allem, Assistant Professor of Research in Population and Public Health Sciences, University of Southern California
E-cigarette maker Juul settled a lawsuit over its practice of targeting teens through social media, parties and models – here’s why the company is paying $438.5 million to dozens of statesA 2021 survey revealed that more than 2 million youths in the U.S. were using e-cigarettes. Aleksandr Yu/iStock via Getty Images Plus

In early September 2022, electronic cigarette maker Juul Labs – the face of the vaping epidemic among teenagers – agreed to pay US$438.5 million to 33 states.

The settlement concludes a two-year...

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