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Lost touch with someone? Reach out – your friend will likely appreciate it more than you think

  • Written by Peggy Liu, Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration, University of Pittsburgh
Lost touch with someone? Reach out – your friend will likely appreciate it more than you thinkPeople tend to underestimate how much a friend they've lost contact with would enjoy a simple note saying 'hi.'JGI/Tom Grill/Tetra Images via Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

The next time you wonder whether to reach out to a friend, family member, classmate or other person who’s...

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