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Tumblr's enduring appeal reveals the potency of the web's cultural memory

  • Written by Jeanna Sybert, Ph.D. Candidate in Communication, University of Pennsylvania
Tumblr's enduring appeal reveals the potency of the web's cultural memorySince its inception in 2007, Tumblr has served as a countercultural hub.Rafael Henrique/SOPA Images/LightRocket via Getty Images

When tech billionaire Elon Musk made a deal to acquire Twitter in April 2022, many Twitter users threatened to shut down their accounts and migrate elsewhere online.

Tumblr – a microblogging platform launched in 2007...

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