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People overestimate groups they find threatening – when 'sizing up' others, bias sneaks in

  • Written by Jacqueline Rifkin, Assistant Professor of Marketing, University of Missouri-Kansas City
People overestimate groups they find threatening – when 'sizing up' others, bias sneaks inYou might make a quick and exaggerated judgment about what kind of neighborhood you’re in based on the people or flags you see.David Levingstone/DigitalVision via Getty Images

Places are not just physical, but also social.

For instance, around the North Carolina campus where we met, we knew certain bars based on the students who frequented...

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