Asian Spectator

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Super Bowl ads turn up the volume on cryptocurrency buzz: 6 essential reads about digital money and the promise of blockchain

  • Written by Eric Smalley, Science + Technology Editor

Super Bowl 2022 was dubbed Crypto Bowl even before the game was played because of the advertising blitz cryptocurrency companies unleashed during the annual televised spectacle. The ads, featuring a bevy of celebrities and gimmicks, aimed to convince viewers that cryptocurrencies are the wave of the future.

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