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Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell ads

  • Written by Bruce Schneier, Adjunct Lecturer in Public Policy, Harvard Kennedy School
Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell adsAI advertising could be hard to resist – or even recognize.showcake/iStock via Getty Images

Eighteen months ago, it was plausible that artificial intelligence might take a different path than social media. Back then, AI’s development hadn’t consolidated under a small number of big tech firms. Nor had it capitalized on consumer...

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