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How much is the media buzz from a March Madness Cinderella run worth to a school like Saint Peter's?

  • Written by Nancy Haskell, Assistant Professor of Economics, University of Dayton
How much is the media buzz from a March Madness Cinderella run worth to a school like Saint Peter's?Saint Peter's guard Doug Edert celebrates during the team's upset win over Kentucky.Zach Bolinger/Icon Sportswire via Getty Images

Few people outside Jersey City had heard of the No. 15 seed Saint Peter’s Peacocks before they upset No. 2 seed Kentucky in the first round of the NCAA Tournament.

Two days later, Saint Peter’s beat No. 7...

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