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'Dataraising' – when you're asked to chip in with data instead of money

  • Written by Lucy Bernholz, Senior Research Scholar of Philanthropy and Civil Society, Stanford University
'Dataraising' – when you're asked to chip in with data instead of moneyVolunteers across the U.S. tag and count monarchs during the insects' annual migrations. AP Photo/Carolyn Kaster

Fundraising appeals are part of everyday life, both online and off.

Requests for financial donations arrive by snail mail, email, social media and text messages. Cashiers at chain stores and supermarkets ask if you want to chip in for...

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