Asian Spectator

Men's Weekly

.

Singapore’s Biggest Beauty Sale Returns with $1 Deals, Rolex Prizes, and a BYD Electric Car Giveaway

SINGAPORE - Media OutReach Newswire - 17 July 2025 - Beauty Fiesta 2025 is set to dazzle beauty lovers once again with its most spectacular edition yet. Taking place at Singapore EXPO Hall 6A across ...

Cellini Ranked No. 1 for Customer Service in the Premium Furniture Retail Sector in Singapore

Cellini beats major brands to top the rankings as Singapore's best customer service provider in the Home Goods industry under the Premium Furniture Retail category. Recognised for its reputa...

Boehringer Ingelheim has a very successful 2017 financial year

INGELHEIM, Germany, April 25, 2018 /PRNewswire-AsiaNet/ -- - Sharp increase in net sales to nearly 18.1 billion euros (+15.7 per cent in currency-adjusted terms; +13.9 per cent in euro terms...

Sasol Announces Beneficial Operations of Fifth and Sixth Lake ...

HOUSTON, 23 June /PRNewswire-AsiaNet/ -- -Six units now online comprise more than 86% of LCCP's total output Sasol today announced that the Guerbet alcohol unit at our Lake Charles Chemical...

The Planet is Calling, Ingersoll Rand is Answering - Ingersoll...

MELBOURNE, Australia, March 22, 2021 /PRNewswire-AsiaNet/ -- Ingersoll Rand Inc. (NYSE:IR), a global provider of mission-critical flow creation and industrial solutions, is proud to set its ...

Perfecting Work-Life Harmony: JustCo Launches Its Newest Destination in Melbourne's CBD at Emporium Melbourne

MELBOURNE, AUSTRALIA - Media OutReach Newswire - 3 July 2024 - JustCo, Asia's leading flexible workspace provider, announced today the launch of JustCo Emporium Melbourne — its sevent...

German Gin Brand 'GINSTR' Expands to Asia

HONG KONG, February 7, 2019 /PRNewswire-AsiaNet / -- Over the course of just two years, GINSTR - Stuttgart Dry Gin has become one of the best known gin brands in Germany. This Stuttgart gin ...

以太世界 创造金融科技教育平台专访

吉隆坡,马来西亚 - Media OutReach - 2018年2月7日 - 工作为我们创造收&#...

A.M Aesthetics: One of The Largest SGX-Listed Aesthetic Company Generated Revenue of S$6.6 million in HY2023, a 24.5% Increase Compared to HY2022

SINGAPORE - Media OutReach - 23 February 2023 - A.M Aesthetics is a one-stop aesthetic clinic and one of the largest SGX listed aesthetic clinic (subsidiaries of Accrelist Ltd) that pr...

WARC Awards 2020 - Effective Use of Brand Purpose winners announced

WARC Awards 2020 - Effective Use of Brand Purpose winners announced

LONDON, Jun 4, 2020 - (ACN Newswire) - Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oreal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness.

WARC Awards 2020 - Effective Use of Brand Purpose winners announced

WARC Awards 2020 - Effective Use of Brand Purpose winners announced

Ivan Pollard, Senior Vice President, Global Chief Marketing Officer, General Mills

WARC Awards 2020 - Effective Use of Brand Purpose winners announced

Grand Prix for The Country Pub Project, Airbnb

16 campaigns from around the world - one Grand Prix, four Golds, six Silvers and five Bronzes - have won in the Effective Use of Brand Purpose category, rewarding marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

Airbnb Creative, APAC, has won the Grand Prix for The Country Pub Project. In Australia, Airbnb regained its position as the most popular booking site by creating a project to support rural communities by boosting the country pub, a gathering point for struggling country towns. The campaign used a combination of public policy, paid media, earned media and owned channels in a three-stage strategy to reach more than 15 million people, achieve over 30m video views, and drive increased brand favourability and awareness.

Three special awards have also been given in specific areas of excellence:

- Evaluation Award, for a brand purpose strategy that has gone the extra mile in measuring both commercial and societal impact, has been awarded to FCB India for The Times of India's Out & Proud - India Comes Out of the Closet campaign. The newspaper sparked a nationwide movement to normalise LGBTQ with a special Out and Proud classifieds section.

- Employee Engagement Award, rewarding a purpose-led strategy that is consistent both inside and outside an organisation, has been awarded to FP7 McCann Dubai for The Gift of Mom campaign for children's retailer Babyshop, which increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.

- Sustainability Award, for a brand that has replaced a strategy or business practice with a more sustainable alternative and can prove that it has contributed to long-term brand health, has been awarded to Santa Clara for Native Bees, a campaign for Brazilian craft beer brand Cervejeria Colorado, which highlighted the problem of bee extinction to publicise its production chain and brand values.

An eminent jury of 18 agency- and client-side industry professionals, selected the following full list of winners:

Grand Prix:

- The Country Pub Project - Airbnb - Airbnb Creative, APAC - Australia

Gold:

- Out & Proud - India Comes Out of the Closet - The Times of India - Bennett Coleman & Co. Ltd - FCB India - India + Evaluation Award-The Gift of Mom - Babyshop - Landmark Group - FP7 McCann Dubai - United Arab Emirates + Employee Engagement Award- The Uncovered - Ahmini - Tunisie Telecom - J. Walter Thompson Tunis - Tunisia- As far as we go - Almosafer - Seera Group - FP7 McCann Dubai - Saudi Arabia

Silver:

- Native Bees - Colorado's Appia - AMBEV - Santa Clara - Brazil + Sustainability Award- Job-Hunting in Sneakers - Band-Aid - Johnson & Johnson - BBDO Japan - Japan- #FinishWaterWaste - Finish - Reckitt Benckiser - DEC PR - Australia- Senior Gamer Club - Hungarian Telekom - Deutsche Telekom - Uniomedia - Hungary- Abtal El Shawarea' (The Stars on the Streets) - Clear - Unilever - FP7 McCann Cairo - Egypt- The Ramadan campaign that didn't launch in Ramadan - Jawwy - STC - FP7 McCann Dubai, FP7 McCann Riyadh - Saudi Arabia

Bronze:

- Meet Me Halfway - SK-II - Procter & Gamble - Forsman & Bodenfors Singapore, Verizon Media - China, United States, United Kingdom- Glass and a half in everyone - Cadbury Dairy Milk - Mondelez International - Ogilvy Malaysia - Indonesia- The Non-Issue - L'Oreal Paris - L'Oreal Group - McCann London, McCann Paris - United Kingdom- Overcoming India's Toilet Divide - Harpic - Reckitt Benckiser - McCann Worldgroup India - India- The Unheard Prayer - Maxis - Leo Burnett - Malaysia

Commenting on the winners, jury chair, Ivan Pollard, Senior Vice President, Global Chief Marketing Officer, General Mills, said: "As you can see from these powerful case studies, purpose is not just the right thing to do, it is the best thing to do for business. Those brands that really do act purposefully and not just talk about it will prosper - not by chance but on purpose."

View on www.warc.com/WarcAwards.prize?tab=purpose the winning case studies in the Effective Use of Brand Purpose category alongside the winners of the Effective Innovation category.

The winners of the remaining categories - Effective Content Strategy and Effective Social Strategy - will be announced shortly. The Grands Prix and Special Awards winners across the four categories of the WARC Awards share a $40,000 prize fund.

More information on the WARC Awards is available on www.warc.com/warcawards.prize?tab=about

About WARC

- advertising evidence, insights and best practice

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Copyright 2020 ACN Newswire. All rights reserved. www.acnnewswire.com

Authors: ACN Newswire - Press Releases

Read more //?#

Magazine

Tarif impor AS ke Indonesia: seberapa berdampak terhadap pertumbuhan ekonomi nasional?

Presiden Amerika Serikat, Donald Trump, mengumumkan penyesuaian kebijakan tarif impor baru bagi Indonesia menjadi 19%. Hal ini diklaim buah hasil negosiasi perdagangan antara kedua negara yang memberi...

Cara membuat prompt AI yang bagus biar produktif: tip dari ahli

FOTOSPLASH/Shutterstock“Apakah kamu mampu memanfaatkan AI dalam pekerjaan?”Kecerdasan buatan alias artificial intelligence (AI) sudah jadi bagian dari keseharian kita. Mulai dari ChatGPT, ...

Cara membahas masalah tanpa menimbulkan pertengkaran: Tip dari ahli

Pormezz / ShutterstockKita sebagai manusia memiliki perbedaan satu sama lain yang memengaruhi pendapat kita. Maka dari itu, ada kalanya kita tidak setuju dengan pendapat orang lain.Berbeda pendapat ka...