Asia

Xtep Expands Overseas: Deep Restructuring of Malaysian Channels Marks Entry into Intensive Global Strategy Phase

Written by Xtep Group

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 14 January 2026 - Running shoes brand Xtep has announced that it will form a joint venture with Bonia, a distributor with over 50 years of market expertise in Malaysia, to jointly develop the Malaysian market. Analysts indicate that this move will accelerate Xtep's drive to become the leading...

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