Asian Spectator


The Times

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Survei: Masih gunakan logika media cetak, media siber belum maksimalkan interaksi dengan audiens

  • Written by Nurul Amalia, Peneliti Monash Data & Democracy Research Hub, Monash University
Survei: Masih gunakan logika media cetak, media siber belum maksimalkan interaksi dengan audiensshutterstock(IgraDesign/Shutterstock)

● Media ‘online’ di Indonesia kurang memanfaatkan ruang interaksi dengan audiens.

● Fungsi tradisional masih mendominasi ruang redaksi, belum mengembangkan hubungan langsung dengan audiens.

● Bisnis media perlu membangun hubungan bermakna dengan audiensnya.

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