Asian Spectator


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Efek ‘fresh start’: Semangat resolusi tahun baru yang mendorong konsumsi masyarakat

  • Written by Patria Laksamana, Associate Professor of Marketing, Director of Research and Community Service, Perbanas Institute
Efek ‘fresh start’: Semangat resolusi tahun baru yang mendorong konsumsi masyarakat

● Euforia awal tahun membuat masyarakat sibuk dengan resolusi tahun baru.

● Di balik wacana perubahan diri tersebut, pebisnis memanfaatkan kesempatan emas ini untuk menaikkan omzet.

● Sebab, promo-promo menarik bertema ‘fresh start’ dapat memantik antusiasme belanja.

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