Asian Magazine

Riset: ‘Influencer’ belum maksimal bawa fesyen Indonesia ‘go internasional’, perlu arahan pemerintah

Written by Ina Ratriyana, PhD candidate School of Film, Media, and Journalism, Monash University, Melbourne, Australia, Monash University

Ilustrasi seorang influencer perempuan sedang merekam dirinta menggunakan ponsel genggam.Tint Media/Shutterstock

● Riset menunjukkan peran ‘influencer’ dalam mengglobalkan fesyen Indonesia belum efektif.
● Kebanyakan ‘influencers’ membagikan pengalamannya sebagai bentuk hiburan ketimbang unsur diplomasi.
●...

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