Asian Magazine

Melawan taktik baru ‘pre-order’ produk Ramadan-Idulfitri dengan adab belanja khas Islam

Written by Lusiana Ulfa Hardinawati, Dosen Perilaku Konsumen Muslim, Universitas Jember

● Konsumsi masyarakat di bulan Ramadan 2025 berpotensi terus bertumbuh.
● Sejak awal tahun, para penjual sudah marak menjajakan dagangannya di platform ‘online’.
● Tekanan untuk tampil “sempurna” dan “seragam” di hari raya demi konten media sosial menjadi pemantik.

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