Asian Spectator


The Times

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Kampanye lingkungan bagi Gen Z: Perlu contoh nyata, bukan perintah apalagi ceramah

  • Written by FX Ari Agung Prastowo, Dosen Fakultas Ilmu Komunikasi, Universitas Padjadjaran

● Gen Z memiliki kesadaran lingkungan tinggi dan literasi yang baik soal perubahan iklim.

● Perilaku pro-lingkungan Gen Z lebih dipengaruhi oleh tindakan nyata yang dicontohkan orang-orang di sekitar mereka daripada ceramah atau perintah.

● Eksposur media sosial, terutama Instagram, punya peran penting dalam memperkuat niat dan...

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Why Early Protection of Intellectual Assets is Critical

For many businesses, intellectual assets are among the most valuable things they own, yet they're often the last to receive formal legal protection. A brand name or a proprietary process can represe...

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