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Riset: ‘Influencer’ belum maksimal bawa fesyen Indonesia ‘go internasional’, perlu arahan pemerintah

  • Written by Ina Ratriyana, PhD candidate School of Film, Media, and Journalism, Monash University, Melbourne, Australia, Monash University
Riset: ‘Influencer’ belum maksimal bawa fesyen Indonesia ‘go internasional’, perlu arahan pemerintahIlustrasi seorang influencer perempuan sedang merekam dirinta menggunakan ponsel genggam.Tint Media/Shutterstock

● Riset menunjukkan peran ‘influencer’ dalam mengglobalkan fesyen Indonesia belum efektif.

● Kebanyakan ‘influencers’ membagikan pengalamannya sebagai bentuk hiburan ketimbang unsur diplomasi.

●...

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