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Ketika ‘influencer’ digunakan untuk mendapatkan dukungan politik, apa risikonya?

  • Written by Wawan Kurniawan, Peneliti di Laboratorium Psikologi Politik Universitas Indonesia, Universitas Indonesia
Ketika ‘influencer’ digunakan untuk mendapatkan dukungan politik, apa risikonya?Rawpixel.com/Shutterstock

Influencer atau pesohor media sosial telah menjadi kekuatan penting dalam lanskap politik modern. Dengan basis pengikut yang besar dan loyal, mereka memiliki kemampuan untuk memengaruhi opini publik. Melalui unggahan mereka yang dirancang sedemikian rupa, influencer ini tidak hanya menyampaikan informasi tetapi juga...

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