Shopee Launches Brand Protection Partnership (BPP) Initiative, Strengthening IP Protection in Collaboration with Leading Brands and Rights Holders

By offering enhanced intellectual property rights (IPR) protection services, Shopee aims to empower brands and rights holders to safeguard their products and intellectual property (IP) more effectively.

The program's comprehensive approach enables members to partner closely with Shopee as we develop more proactive measures against IP infringement to help maintain the integrity of their brands. Shopee's BPP members will have access to services such as faster turnarounds, proactive controls, and valuable insights from bi-annual analytics reports. Members are also invited to join a pilot online-to-offline program to assist them in offline investigations into major counterfeiting networks.

As part of the launch, Shopee hosted the inaugural BPP Member Forum in Singapore, to complement its latest consumer protection initiative, Shop Safe with Shopee, which already commits to robust product monitoring and takedowns of potentially infringing listings. Founding members who attended the inaugural event include Apple, Beiersdorf, Dyson, Haleon, Kenvue, Levi's, Nestle, Philips, Puma, P&G, Reckitt, Shiseido, and Xiaomi.

"We are pleased to be part of Shopee’s Brand Protection Partnership initiative, and look forward to working more closely with Shopee on their efforts to safeguard the rights of brands and IP holders, and create a safer, more enjoyable online shopping experience,” said Wei Zhang, Senior Counsel Brand Protection, Puma SE.

Shopee's BPP initiative builds on the company’s efforts toward combating IP infringement and counterfeiting, demonstrating the company's dedication to providing a safe and reliable e-commerce ecosystem for consumers and brand partners.
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About Shopee:

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.