Only 2 hours from Tokyo! Come meet the Niigata Limited Edition Hello Kitty! The Hello Kitty × Hello Niigata Campaign has Begun!

The campaign features a Hello Kitty that can only be found in Niigata.

■ Hello Kitty, Loved in the USA and Around the World!
People in the USA and around the world adore Hello Kitty, that famous cat from Japan. The USA alone has many Hello Kitty fans, including Lady Gaga.

■ Niigata is close to Tokyo and offers a wealth of fun winter activities!
It takes about two hours to reach Niigata from Tokyo. In addition to skiing in one of the world's few heavy snowfall areas, as a major rice production region Niigata offers sake, gourmet food, and many interesting things to do.

■ Take a photo with the Niigata Limited Edition Hello Kitty! A New Campaign to Heighten Vacation Fun
During this campaign, three regions in Niigata Prefecture (Niigata City, Yuzawa, Joetsu-myoko) will install photo panels with a Hello Kitty designed specifically for Niigata. Visitors can take photographs with these panels and then upload photographs to social media with the hashtag #helloniigata to receive a free gift.

Based on the concept of "Hello Kitty's Invites You to Enjoy a Mystical Winter", the panel shows Hello Kitty in a snow-colored dress capped with a ribbon and crown embedded with Niigata's famous jade. Come meet a Hello Kitty that can only be found in Niigata!

* Official campaign website: https://helloniigata.com/
* Videos of the campaign launch event: https://youtu.be/R8zlR_HueAs
Hashtag: #hellokittyxhelloniigata

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