Asian Spectator

Men's Weekly

.

Absen A25 Series Brings 3D Panda to KL’s Golden Triangle

  • Written by Absen
Picture: Giant Screen in the Golden Triangle of KL
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire[1] - 15 August 2025 – Absen has transformed the McDonald's intersection in Kuala Lumpur's Golden Triangle into a global digital landmark with its A25 series outdoor giant screen and a groundbreaking naked-eye 3D panda animation. The first project in Absen's Global 20 Super Landmark Cases Plan, it marks a milestone in company's 20-year global journey, merging cutting-edge display tech with creative storytelling to turn one of Asia's busiest hubs into an international destination for digital art and public engagement.

Picture: Giant Screen in the Golden Triangle of KL

Located near the Petronas Towers, the site draws over 500,000 pedestrians daily. To stand out, Absen partnered with a Spanish visual design team to create an immersive narrative: a giant panda peeks from behind curtain, slips while reaching for bamboo, floats in zero gravity, and is pulled into a swirling vortex—before "I Love KL" appears and the panda lands playfully, sparking cheers and social sharing. Each scene breaks screen boundary, delivering powerful visual impact with strong viral potential.

"Malaysians have a natural affection for pandas," said Sophia, Absen's Malaysia Outdoor Advertising Manager. "This isn't just advertising—it's an urban-scale interactive experience that makes the screen part of city's collective memory."

Built for high-traffic, high-challenge urban environments, the A25 features IP66 full-sealing and a five-layer waterproof interface, ensuring reliability in high heat, humidity, and monsoon rains. Its advanced power-saving technology reduces energy consumption by over 50% compared to conventional displays, saving up to USD 200,000 in electricity over five years for a 300㎡ screen—dramatically lowering total cost of ownership.

A client representative said: "We chose Absen for efficiency, durability, and image quality. But more importantly, it helps us create something iconic—not just another ad. With 3D storytelling and custom pandas, we make it fun, not boring."

Since launching its first overseas screen in Saudi Arabia in 2005, Absen has deployed over 2 million displays worldwide. "We make low power consumption a core focus of our R&D," said Shaun, Absen VP & R&D Director. "The A25 redefines the 'low-carbon landmark' — energy-smart, reliable, and city-activating. Backed by a 10-year warranty, it sets a new standard for outdoor displays."

As the first of 20 global landmarks, the Kuala Lumpur project embodies Absen's vision: where technology, creativity, and urban culture converge to shape future of public spaces.

[2]

Hashtag: #Absen

The issuer is solely responsible for the content of this announcement.

References

  1. ^ Media OutReach Newswire (www.media-outreach.com)
  2. ^ (www.absen.com)

Authors: Absen

Read more https://www.media-outreach.com/news/malaysia/2025/08/15/402629/

Magazine

Dari nanas hingga rami, berlimpah potensi serat dan pewarna alami pakaian di Indonesia

● Industri fashion menyumbang emisi karbon dan pencemaran besar, terutama dari bahan sintetis dan proses kimia dalam produksinya.● Serat alam seperti rami dan daun nanas serta pewarna alam...

Bisakah anggota DPR digantikan AI?

Mikrofon yang digunakan oleh anggota DPR di Ruang Rapat Badan Musyawarah, Gedung DPR/MPR RI, Senayan, Jakarta.Sigit dan Flora Fauna/Shutterstock● Ada gagasan mengenai penggunaan teknologi kecerd...

Perlunya reformasi bantuan sosial melalui metode ‘affirmative basic income’

● Sudah puluhan tahun Indonesia menjalankan program bantuan sosial.● Selama itu pula, dampak program ini kurang efektif dalam mengentaskan kemiskinan. ● Pemerintah perlu mengubah pen...