Asian Spectator


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Social Media Has Hijacked the Australian Shopping Journey and Brands Risk Falling Behind, Research Finds

  • Written by PR Newswire Asia - Asian Spectator

Six in ten Australians act on products they see on social media, forcing brands to rethink discovery, trust and conversion

MELBOURNE, Australia, July 30, 2026 /PRNewswire/ -- The Australian shopping journey has been rewritten. Social media is now driving purchase decisions at scale, fundamentally reshaping how consumers discover, evaluate and buy...

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