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Turn shopping stress into purposeful gift giving by cultivating ‘consumer wisdom’ during the holidays

  • Written by Michael Luchs, JS Mack Professor of Business, William & Mary
Turn shopping stress into purposeful gift giving by cultivating ‘consumer wisdom’ during the holidaysThe most meaningful gifts reflect the recipient’s values and identity – and the giver’s, too.Halfpoint images/Moment via Getty Images

Every fall I anticipate the winter holidays with almost childlike joy. I look forward to familiar traditions with friends and family, eggnog in my coffee, and the sense that everyone is feeling a...

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