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Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding

  • Written by Jacqueline Rifkin, Assistant Professor of Marketing, Cornell University
Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bondingThey had so much fun without me.Milko/E+ via Getty Images

Imagine you’ve planned the trip of a lifetime for your animal-loving family: a cruise to Antarctica with the unique opportunity to view penguins, whales and other rare wildlife. Your adventure-loving kids can kayak through fjords, plunge into icy water and camp under the Antarctic sky.

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