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Why sending a belated gift is not as bad as you probably think − and late is better than never

  • Written by Rebecca Walker Reczek, Professor of Marketing, The Ohio State University
Why sending a belated gift is not as bad as you probably think − and late is better than neverThe thoughtfulness counts more than the timeliness.Maria Korneeva/Moment via GettyImages

If finding the right present and making sure the recipient gets it on time leaves you feeling anxious, you’re not alone. More than half of Americans say that gift-giving stresses them out.

Concerns about on-time delivery are so common that people share...

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