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Tip pressure might work in the moment, but customers are less likely to return

  • Written by Sara Hanson, Associate Professor of Marketing, University of Richmond
Tip pressure might work in the moment, but customers are less likely to returnNobody likes feeling pressured.lechatnoir/E+ via Getty Images

Have you ever hesitated at the register, uncomfortable as an employee watched you choose a tip? It’s not just you. The rise of digital tipping systems – from point-of-sale devices held by employees to countertop screens that clearly display your selection – is changing...

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