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Americans spend millions of dollars on Valentine’s Day roses. I calculated exactly how much

  • Written by Jay L. Zagorsky, Associate Professor of Markets, Public Policy and Law, Boston University

Feb. 14 is Valentine’s Day – an occasion that traditionally combines romance with big business. One of the biggest businesses is selling roses, which Americans increasingly love. Back in 1989, about 1 billion cut roses were sold annually in the U.S. By 2023, that had risen to roughly 2.8 billion – enough to give every adult in...

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