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Just thinking about tequila, whiskey or wine shifts your mindset – new research

  • Written by Logan Pant, Assistant Professor of Marketing, University of Evansville
Just thinking about tequila, whiskey or wine shifts your mindset – new researchMost celebrations in the U.S. involve alcohol, in large part due to marketing and advertising.Arturo Peña Romano Medina/E+ via Getty Images

Thinking about certain types of alcohol can alter your mood and trigger certain mindsets, especially among young consumers. For instance, tequila calls up a party mindset, whiskey activates a masculine...

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