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Why Elon Musk is obsessed with casting X as the most 'authentic' social media platform

  • Written by Michael Serazio, Associate Professor of Communication, Boston College
Why Elon Musk is obsessed with casting X as the most 'authentic' social media platformX CEO Elon Musk has argued that his social media platform allows users to 'be their true selves.'Nathan Howard/Getty Images

With X, formerly known as Twitter, hitting the one-year anniversary of Elon Musk’s US$44 billion takeover of the social media platform, it can feel disorienting to try to make sense of all that’s gone down.

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