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Payment apps asking for specific tips before service annoy the heck out of users – but still generate bigger gratuities

  • Written by Alei Fan, Assistant Professor of Hospitality and Tourism Management, Purdue University
Payment apps asking for specific tips before service annoy the heck out of users – but still generate bigger gratuitiesCustomers may prefer the old-fashioned tip jar. SDI Productions/iStock via Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

Asking customers to leave specific tip amounts before food is delivered or provided prompts larger gratuities but also leads to lower satisfaction – especially if the payment...

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