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Why 'bad' ads appear on 'good' websites – a computer scientist explains

  • Written by Eric Zeng, PhD Candidate in Computer Science & Engineering, University of Washington
Why 'bad' ads appear on 'good' websites – a computer scientist explainsExamples of 'bad ads' found on the web: clickbait articles, potentially unwanted programs, miracle weight loss supplements, gross-out images, and investment pitches.Screenshot by Eric Zeng

Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that...

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