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Why Apple can hold the line on iPhone prices, as smartphones defy soaring inflation and keep getting relatively cheaper

  • Written by Jay L. Zagorsky, Clinical associate professor, Boston University
Why Apple can hold the line on iPhone prices, as smartphones defy soaring inflation and keep getting relatively cheaperApple chose not to raise prices on its new iPhone. AP Photo/Jeff Chiu

Inflation in the U.S. is surging to near a 40-year high, with prices on food, fuel and pretty much everything seeming to rise more every month.

Smartphones may be an exception.

Apple, for example, recently announced its new versions of the iPhone and other gadgets, and turned a...

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